Disclosure & sponsor standards

Affiliate links

Some outbound links may be affiliate links. If you sign up through one, we may earn a commission at no extra cost to you. Affiliate links are marked on the tool's page and use rel="sponsored". Having an affiliate program doesn't affect whether a tool is listed, where it appears, or what we say about it.

"Sponsored" label standards

• Every paid placement shows a visible Sponsored label next to it, not just in the footer.
• Sponsored slots are separate from the listings. Directory order is alphabetical and never paid.
• Sponsors can't change the price display, the "price unverified" label, comparison cells or kit recommendations.
• Sponsored kit mentions read "Kit sponsored by X" and appear apart from the kit's advice.
• Every sponsorship has clear start and end dates. We keep a log of past sponsors.